Safebit’s growth is viral
Despite the fact that I’ve neglected developing Safebit in the last 2 years, it has continued growing far beyond what I’d hoped for considering the limited feature set currently existing.
Although limited, apparently it is useful for to at least 250 people on a weekly basis. When Safebit first launched, it had a surge of popularity of about 1,000 visitors in the first 48 hours, but eventually it watered down to around 40 monthly users.
In the last two years though, not only did the users have not stopped using the app because it wasn’t updated often, they’ve actually grown in substantial numbers. Just in the last quarter the number of active users grew 290% compared to last quarter, and the last 2 weeks are averaging at about 2,500% (yes, that’s twenty-five hundred percent) growth compared to the same period last year.
But it doesn’t end there and it’s not just the app; the surrounding sites are receiving a lot of attention in the past months as well, safeb.it received 100 new subscribes just in the last month, and since I haven’t worked on marketing, I decided to check where the traffic was coming from. Half of it is from google as organic traffic, and half of it “direct”, with source suffix generated by the wordpress plugin that I’ve installed back then, which can only mean it’s coming through emails and shares.
Looking at the stats for the email subscribers revealed to me that half of the visitors have shared a link with someone, and a staggering ~30% (!!!) shared with 2 or more people. About 2% of the subscribed have “converted” and at least one of those who they shared the link with also shared it with at least one more person.
The webstore page for Safebit is also showing a clear upwards trend with more than 500% increase in visitors in the last quarter compared to the previous year, with more than 1,600 unique visitors coming in this quarter alone. The retention is great as well, with almost 20% of the visits are returning visitors.
Mind you that this is all done without any type of marketing, I haven’t written about Safebit in particular lately, and it didn’t had any major public appearances since TechCrunch and VenturBeat two years ago.
Considering all the information above, I’m concluding that Safebit is simply gone viral. It’s not a very strong meme just yet, it’s still in it’s infancy and lacking some core features, but it’s planting it’s foothold in the Bitcoin wallet scene nonetheless.